Compare and contrast the writings of Lakoff and Turner Essay

Compare and contrast the writings of Lakoff and Turner - Essay Example This happened as a result of conceptual blending, which mainly take places in the subconscious and appears quiet simple at surface or conscious level. It is an intricate network of conceptual ideas producing cognitive ones. The process starts with a mental space where thought and consequent action take place. Different types of mental spaces, containing different type of thoughts, form a network. Different types of networks, then goes on to form a conceptual integration network. This integrated or blended mental space receives thoughts or inputs from other networks, inputs that aren't present within the network itself. However, this isn't a random process but take place under certain principles that control and supervise the entire process of connecting and receiving inputs from other networks. This theory applies to almost all fields of science and art. ( Turner and Faucoinner) George Lakoff is also a linguistic expert presently teaching at University of California at Berkeley. Though most of his work is linguistically in nature, he is famous for his work that focuses on metaphor and its importance to human thinking, political rhetoric and society at large. He has also introduced the idea of "embodied mind". According to him, m

Everyday Use by Alice Walker Essay Example for Free

Everyday Use by Alice Walker Essay Everyday Use by Alice Walker takes into account a central conflict between two women. This conflict is symbolized by two main characters; Mrs. Johnson and Dee. Both have certain characteristics are similar but mostly Alice juxtaposes these characters with each other to bring out the main theme of the play. Dee is an epitome of shallow materialism and an adherent of prevailing concept of heritage where heritage is revered only for trendiness and aesthetic attraction whereas Mrs. Johnson admires heritage for its practical utility and personal importance. Both Mrs. Johnson and Dee are from the same socio-cultural backgrounds but both are brought up in different cultural milieu. Both admire heritage but their motives are different. Mrs Johnson is ‘In real life I am a large, big- boned woman with rough, man-working hands’ (273) whereas Dee is soft-skinned and of delicate nature. Piedmont-Mortob is of the view that central conflict is between Maggie and Dee and â€Å"is about whether heritage exists in things or in spirit, or process. † Dee’s longing for heritage is for ostentatious reasons. For example she says, â€Å"I can use the chute top as a centerpiece for the alcove table†¦and I’ll think of something artistic to do with the dasher†. (277) Contemporary periodical necessities make her cherish and celebrate her Afro-American heritage. â€Å"Dee views her heritage as an artifact which she can possess and appreciate from a distance instead of as a process in which she is always intimately involved. † (Piedmont-Marton) But Mrs. Johnson and Maggie have learnt to live with their heritage. Dee is captivated by the beauty of â€Å"churn top† and wanted to have it to be used as centerpiece for her alcove table whereas Mrs. Johnson has used it practically for churn butter hitherto. Walker utilizes the butter churn to demonstrate Mrs. Johnson’s intrinsic understanding of heritage. When [Dee] finished wrapping the dasher the handle stuck out. I took it for a moment in my hands. You didn’t even have to look close to see where hands pushing the dasher up and down to make butter had left a kind of sink in the wood. In fact, there were a lot of small sinks; you could see where thumbs and fingers had sunk into the wood. It was a beautiful light yellow wood, from a tree that grew in the yard where Big Dee and Stash had lived. (277) About quilts Dee says: â€Å"Maggie can’t appreciate these quilts†¦ She’d probably be backward enough to put them to everyday use† (278) that shows her shallow reason to love her heritage. Mrs. Johnson says, â€Å"I am the way my daughter would want me to be†. (273) This is manifestation of her adoption to the changing circumstances. Same is the case with Dee as her pretensions about her culture are directly related to the changing social environment where heritage is celebrated and is not understood. The development of Dee into Wangero shows various facets and phases through which black identity passed during late 1960s and 1970s. Predilection for appearance as compared with spirit remained hallmark of this era and this trend is manifested through Dee’s transformation into Wangero. â€Å"Dee’s new name, her costume, and her new boyfriend (or husband) are all indicative of her frivolous attitude toward her newly adopted African culture. † (White) Above-mentioned arguments and supported evidence show that there exist similarities as well difference between the character of Mrs. Johnson and Dee. They love the same thing for different reason. Works cited Piedmont-Marton, Elisabeth. An Overview of Everyday Use. Short Stories for Students. Gale Research, 1997. Literature Resource Center. Thomson Gale. Valencia Community College East Campus Lib. , Orlando. 18 Jan. 2002 https://www. linccweb. org/eresources. asp. White, David. â€Å"Everyday Use: Defining African-American Heritage. 2001. Anniinas Alice Walker Page. 19 Sept. 2002. Walker, Alice.

Julius Caesar: Comparison of the Eulogies of Mark Antony and Brutus Ess

Eulogy, noun. – A well versed, powerful speech which praises someone after their death. In The Tragedy of Julius Caesar, there are two of the most famous, and repeated eulogies ever spoken. These eulogies are very powerful and speak to everyone. They are both written very eloquently, but very different at the same time. One is written as a sadness for Caesar, while the other is written as a man who wants to make others feel guilty for his doing. Both speeches seem to tug on the heart strings of Rome’s public. They both use different techniques of drawing the crowd into their thinking. In the speeches we can see notes of verbal irony, speech structure, and repetition of words that help to persuade the crowds of plebeians. The first way that the speeches differed is the use of verbal irony. Antony’s use of irony comes close to bordering on sarcasm. â€Å"Friends, Romans, countryman, lend me your ears, I come to bury Caesar, not to praise him.† (III.II.80-84) says Antony when making his opening statement to the crowd. He addresses the crowd as â€Å"friends†, so as to put them on a...

The Big Sleep: Movie vs. Novel Essay -- Movie Film comparison compare

The Big Sleep: Movie vs. Novel      Ã‚  Ã‚   Film and literature are two media forms that are so closely related, that we often forget there is a distinction between them. We often just view the movie as an extension of the book because most movies are based on novels or short stories. Because we are accustomed to this sequence of production, first the novel, then the motion picture, we often find ourselves making value judgments about a movie, based upon our feelings on the novel. It is this overlapping of the creative processes that prevents us from seeing movies as distinct and separate art forms from the novels they are based on.    I enjoyed The Big Sleep by Howard Hawks, but can still recognize and appreciate the differences between it and Chandler's masterful novel. It is an objective appreciation of the two works which forms the foundation a good paper. One must look at the book as a distinct unit, look at the film as a distinct unit, and then (and only then) use one to compare/contrast the other in a critique. The film, after all, is not an extension of the novel&endash;as some would like to argue&endash;but an independent entity that can be constructed however the artist (Hawks in this case) wants. The novel is the inspiration; the film, the work itself.    Howard Hawks chose to film The Big Sleep in the genre of film noir; this seemed like the obvious choice for a hardboiled detective novel. Film noir is the "'dark film,' a term applied by French critics to [the] type of American film, usually in the detective of thriller genre, with low-key lighting and a somber mood" (Bordwell 479). By using this genre of filmmaking, Hawks had an effective vehicle with which to retain the tone of Chand... ...yer's daughter. In the book, Marlowe had less difficulty respecting his employer through his unnatural sense of chivalry.    Raymond Chandler and Howard Hawks both create incredible pieces of art with their individual representations of The Big Sleep. The differences between the works allow them to converse and argue with each other, thus creating a new interpretation on the themes of the story. Hawks' version seems to be about Marlowe's struggle with the unnatural world, Chandler's about a struggle with nature. The movie was well made, as the book was well written: both are sufficient to stand and to be appreciated alone.    Works Cited    Bluestone, George. Novels into Film. 1957. Los Angeles: University of California Press, 1961. Bordwell, David, and Kristin Thompson. Film Art: An Introduction. 5th ed. New York: McGraw-Hill, 1997.

Plantation Society and Creolization Essay

The ‘self-image is the key to human personality and human behaviour. Change the self image and you change the personality and the behaviour. (Maxwell Maltz) Sociology is a systematic way of studying the social world. It seeks to discover the causes and effects of intercommunication and interaction that in social relation. While the functionalist provided a static view of society. Functionalism views society like a biological organism. The parts or institutions of the organism or society function appropriately to ensure the whole structure works efficiently and effectively. They believe that the whole has greater power than the individual parts. The three main aims and objectives of functionalism are to maintain order, stability and equilibrium in society. (Functionalist and Marxist Perspective) Max Weber (1864-1920), a German sociologist and a contemporary of Durkheim’s, also became a professor in the new academic discipline of sociology. Weber also believed in social actions as an action responsible by the individual. He believed that the individual need to take account for his own actions to be considered social. Weber defined social action as an action that an individual takes and attaches meaning and is conscious of the action. The individual must also take into consideration how others react to their actions. If the individual is not conscious of their action then it cannot be termed as social action and if they do not pay attention to the reaction of others for their action then it’s not social. On the stand point of the socialist, they need to find out the meaning of the action of the individual. From this, Weber took on the realization of social actions into social interactions – the interaction of individuals. He did not take into account religion, family, work or school. Marx, on the other hand believed that social actions leaned heavily on economic structures, but Weber did not agree because he believed they influenced the response of the action. Weber also had his views on religion as an influence on social action. He believed that religion stemmed what is called the spirit of capitalism or protestant ethic. Religion once believed that since they were the only true religion that they had no worries and will always be saved. Protestants came in with the idea opposite to this belief and then changed people’s perception of being saved. They then believed that financial success is a blessing from God and so began living frugal lives, investing money to make more money. Hence this brought about the view of capitalism. On the other hand, Weber however had a different view on social actions as to functionalism. Functionalism believed that society is a whole unit made up of interrelated parts that work together. Functionalism believed that for a society to work in harmony they must work together as a whole. Durkheim believes that society is composed of many parts, each with its own function. When all the parts of society fill in their function, it’s a normal state. If they do not then it’s abnormal or pathological. This major difference of these perspectives of society is their level of analysis which is micro-sociological and macro-sociological. Micro-sociological examines small scale patterns of social interaction which is the view of interactionism, whereas macro sociological examines large scale patterns of society which is the view of functionalism. The micro-sociological aspect of society, like Weber, believes in the individuals and what influences or causes their actions and the reactions of others based on the actions. The macro-sociological aspect, like Marx, believes in the larger picture of society as a whole with each part working together to achieve a function. Both functionalism and social interactionism has their varied views of gangs in society. Functionalism does not support gangs because it makes society unstable. Functionalism believes in society as a whole which makes it stable. Functionalism looks at gangs and how they contribute to or detract from society. Gangs contribute to society since they classify people into different identifiable groups, provide an example of defiance, and inspire the development of institutions of social control and total institutions. They detract from society in that they separate individuals from the main stream of society and there is a lack of social integration. Socialists like Weber, would look deeper into the reason behind gangs. Gangs, although part of society, but not considered a part of society since it has no function which shapes a stable society. Gangs are made up of small groups of people as little and three individuals. According to The Oxford Study Dictionary, â€Å"A gang is a number of workmen working together or a band of people going about together or working together, especially for some criminal purpose. † They form a gang for a reason and act upon it. Their action is as a result of their beliefs and they are accountable for their actions. It becomes a social action as the reaction of gangs form a negative part of society as determined by many. The social action, as Weber describes, gives a better understanding of gangs, since functionalism looks at gangs as a negative part of society. Social interactionism views gangs as a means to society achieving a goal, whether negative or positive. They look deeper into the individuals who make up the gang and the purpose of the gang. People in our poor urban Caribbean centers will be encouraged to join gangs because they are unable to achieve socially accepted goals through legitimate means. Gangs could be seen as innovators or achieving social goals through an illegitimate process. Individuals in the Caribbean join gangs for a variety of reasons, example for identity recognition that is achieving a level of status that cannot be achieved within the society; for protection because gang members protect their members; fellowship or brotherhood since gangs serves as an extension of the family where the members are called their brother; intimidation and peer pressure as being forced to join a gang to prove a point; the fact that gangs causes the individual to feel important especially if this is lacking at home; where they actually join a gang to perform criminal acts since they are assured protection and profits of the group. Because of the vast reasons for joining a gang, it is to be considered mainly by the socialism since they look into the reasons or underlying meaning behind the action of the individual. In the Caribbean people join gangs for many reasons and since Weber look at the action behind the individual for their action I think he best explain a better understanding of why people in the Caribbean join gangs. According to The Jamaican Gleaner people join gangs for a sense of purpose, belonging and value, hence the individual reasoning behind it all. We all face the ills of society yet only a few join gangs yet the majority does not. We are all a byproduct of our environment; however we do have an individual choice of conformity. So, what makes a few join and the majorities abstain. It boils down to the individual’s reaction to the situation that propels them to join a gang. Weber’s social action theory of one’s own individual conscious choice of joining a group is the driving force here. True, society does affect one’s actions to act in a certain way but if this provides a better understanding of why people in the Caribbean join a gang why not the majority join a gang? Why only a few join gangs in the Caribbean? I believe that it is the individual own personal conscious decision to join a gang provides a better understanding. Weber looks deeper into why the individual join a gang. If it is the society then according to Durkheim our society should be in a pathological state since the majority does not join a gang. The problem in the family is the one major driving force behind young people joining gangs. They do so for a sense of belonging according to the Jamaican Gleaner. The individual own conscious decision come to play here as to why they join a gang. They do so in an effort to fill in the void. The gang provides them with a new family and brotherhood. Peers pressure people to conform to a certain way of life and a gang is no different. One’s peers are part of the people whom they associate with because they are at school or workplace and so forth. Peers tend to have a great influence on the individual decision they are face with on a daily basis, so they have to make that choice of succumbing to the pressure or overpowering it. They must each make that conscious choice in accord with Weber theory of social action. As mentioned in the introduction, Greg is an example of why people join a gang for protection. Greg was well on his way of making a conscious decision to join a gang; again leading to the point that people make an individual reason for joining gangs in the Caribbean. In conclusion, It is my belief that both the functionalist who believes that society should work as a whole, one unit and the sociologists who states that its all about the action of the individual both contribute to the way people behaviour and the impact each theory has on society.

Mr essays

Mr essays Many children suffer at the hands of adults - often their own parents. They are beaten, kicked, thrown into walls, and/or burned with cigarettes. They have their heads held under the water of toilet bowls, are scalded by hot water or they are forced to stand in freezing showers until they pass out. A child could be stuffed into running washing machines or sexually molested, suffer from neglect in the forms of starvation and lack of medical attention, and still go unnoticed by outsiders. In fact, it is estimated that three children die every day in the U.S. alone from one form of child abuse or another. It is a sickening practice that has no set standard of rules to finish off the persisting problem. Different states have different methods and agencies to help prevent abuse in the home, some work quite well while others bomb - a dangerous gamble when it comes to the life or mental state of a child. The precise number of deaths each year is not known because of the extent of most fatal ity investigations that could be suspected as child abuse but are seen as open and shut death cases. A report from the National Center on Child Abuse and Neglect, however, depicts more than three million reports of alleged child maltreatment practices in the year of 1995 alone. Many more children are living with abuse rather than dying from it, too. So what steps are being taken to protect our nation's children? All states have a Child Protective Services (or CPS) system. This is the governmental system responsible for investigating reports of child abuse or neglect. In state after state, the CPS agency lacks the resources to respond adequately to the overwhelming number of reports it is legislatively mandated to investigate. All fifty states have child abuse reporting laws requiring reports of suspected abuse to be made by specified professionals and others whose work brings them into regular contact with children. Any citizen may report suspected abuse as...

“One Friday Morning” by Langston Hughes Essay Essay Example

â€Å"One Friday Morning† by Langston Hughes Essay Essay Example â€Å"One Friday Morning† by Langston Hughes Essay Paper â€Å"One Friday Morning† by Langston Hughes Essay Paper The short narrative â€Å"One Friday Morning† by Langston Hughes is about a immature African American miss. Nancy Lee. who late moved to the North with her parents so they may supply her with a better life and schooling. Highly talented in water-color picture. she aspired to do that her major in college. Because of racial favoritism. she was denied the scholarship that would hold been her ticket to a brighter hereafter. Sadly. there are some people in the universe that are blinded by race and bury how America was supposed to be a topographic point with equal rights and justness for all. Langston Hughes brings in subjects like racism. equal rights between human existences. racial and national pride. and of class the American dream. His biggest purpose is to demo the universe how coloured people are treated and that present twenty-four hours America doesn’t fulfill the American dream of all work forces being equal. Nancy Lee may be a coloured miss. but at times she forget s she has a different tegument colour than the remainder of her schoolmates. Her equals overlook her race as good. they see her as nil but a immature and gifted person. Nancy Lee painted an award winning piece of art worthy of a scholarship to an art institute. The picture was of her grandma sitting on a park bench looking at the American flag on a bright cheery twenty-four hours. This represents a dream that Nancy Lee wanted to show ; that all people are equal and merit to be treated as such. Unfortunately. the art institute didn’t realize that Nancy Lee was a coloured miss at the clip they chose her picture. When it was made known. they decided to give the scholarship to a white pupil. They felt if Nancy Lee were to go to the Institute. it would do contention amongst others. On the twenty-four hours Nancy Lee was to have the award. she was told by her chief Miss O’Shay that she would non be able to accept this indispensable scholarship entirely because of the colour of her tegument. Miss O’Shay unfortunately informed Nancy Lee that â€Å"When the commission learned that you were colored. they changed their plans† ( Hughes 5 ) . Miss O’Shay did her best to promote Nancy Lee non to give up and to contend for her dreams. In the narrative they compare Miss O’Shay with emancipationists and the first white instructors who went to the Deep South to learn the freed slaves. Nancy Lee looked up at her chief and noticed the bright spring twenty-four hours through the unfastened window that resembled her picture. This is a metaphor for the close propinquity of the Utopia depicted in her art that would hold no favoritism and in which all people would be treated every bit. ( spread out on this thought! ) At the hebdomadal assembly. Nancy Lee took her place along with three thousand other pupils. She turned her caput and said the pledge to the flag. a symbolism of freedom and equal rights with â€Å"†¦liberty and justness for all† . She so decided that even though she’s non having the scholarship that was truly hers. she’s determined to â€Å"fight to see that these things don’t go on to other misss as this has happened to me. And work forces and adult females like Miss O’Shay will assist me† ( Hughes 6 ) . This shows that Nancy Lee isn’t willing to accept that the scholarship was withdrawn merely because of her race. and that with aid from people like Miss O’Shay. she is traveling to get down a revolution to do certain that this won’t go on in the hereafter to people like her. Discrimination is all around us ; everyone is discriminated against at one point in his or her life. Langston Hughes. an Afro-american author. wrote the short narrative â€Å"One Friday Morning† to depict the experience of one peculiar miss who was discriminated in her school because she was colored. Life brings many letdowns. all of which make a individual stronger. Unfortunately. there will ever be favoritism. as it is a portion of life. This narrative is a great illustration of seeing person being discriminated against while seting the reader in the chief character’s places to experience what it feels like to be them. Discrimination occurs for many grounds. A good ground is we become wiser from it and recognize that no 1 deserves to be treated below the belt. From her personal experiences. Nancy Lee will travel on to actuate other people to travel closer to accomplishing the high ideal extolled in the Pledge of Allegiance. â€Å"†¦one state indivisible. with autonomy and justness for all. †

The Indian Agriculture Sector

The Indian Agriculture Sector Agriculture is the backbone of Indian economy. It accounts for nearly 20 percent of the aggregate output. To be specific, nearly half of the population depends on agriculture for their livelihood (Government of India, 2010, p. 6). Contribution of the agricultural sector to the economy is declining, however other sectors thrive.Advertising We will write a custom essay sample on The Indian Agriculture Sector specifically for you for only $16.05 $11/page Learn More For example, approximately 45 percent of the total output was obtained from the agricultural sector in the early 70s,. The figure has dropped to less than 20 percent in the last decade. Nonetheless, agriculture still remains a significant source of employment for many Indians. It provides jobs to over half of the country’s population (Government of India, 2010, p. 12). The dwindling agricultural production has led to a decrease in agricultural exports and an increase in agricultural imports. T he ratio of agricultural exports to the total exports dropped to 10 percent in 2010 compared to 20 percent in the early 90s. On the other hand, the ratio of agricultural imports to the aggregate imports grew by approximately 6.6 percent in the last three decades (Government of India, 2010, p. 13). The decrease in agricultural production and the increase in agricultural imports have been a cause of major concern. Hot debates didnt provide any solution to the problem, as well as small reforms. situation deteriorated which led to introduction of the next five-year plan. As a result, the government came up with a five-year plan, which solely targets the agricultural sector. The five-year plan is aimed at reversing the disturbing trend in the sector. The five-year plan puts emphasis on the country’s self-sufficiency and self-reliance in the food production (Vaidyanathan, 2010, p. 9; Government of India, 2013, p. 5). This paper explores the impact of the 11th five-year plan on Indi a’s agricultural sector, particularly in promoting local food production and economy stability. 11TH  Five Year Plans (2007-2011) As the country’s population keeps growing, the nation needed to enhance its food production to take care of the ever-increasing demand. Given the significance of the agricultural sector to the economy, the government introduced the 11th five-year plan to provide support and incentives to farmers and other stakeholders in order to enhance production of food (Government of India, 2013, p. 5).Advertising Looking for essay on agriculture? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are four principal elements of this policy. The first element is enhancement of viability of agricultural operations by increasing market access, availing insurance cover, and monitoring agricultural commodity prices (IBEF, 2013, p. 7). The second element is provision of suitable technologies through resea rch and training. The third element is increase of budgetary allocation for agriculture and its infrastructure so as to improve efficient use of natural resources and of agricultural commodity markets functioning. Last but not least is provision of better delivery of services, for instance, loans to farmers, veterinary services and general farm inputs. In a nutshell, the 11th five-year plan was aimed at increasing food production by providing special programs and building agricultural infrastructure (IBEF, 2013, p. 7). The Impact of the 11th Five-Year Plan on the economy and local food production Figure 1 below shows India’s GDP growth rate over the last ten years. It is clear that between 1997 and 2007 the real agricultural output was decreasing, whereas the non-agricultural output was increasing. The ratio of agricultural GDP to the total GDP was very low during that period. This forced the government to reconsider its policy on food production, hence to introduce the 11th five-year plan (Central Statistics Office, 2011, p. 44). The 11th five-year program introduced the National Food Security Mission (NFSM), which significantly increased production of cereals in the country. The principal goal of the National Food Security Mission was to establish scientific elements which incorporate mechanization, soil supplements and crop security measures (Government of India, 2013, p. 6). The 11th five-year plan helped to attain 3.2 percent agricultural GDP growth. Even though the figure was below the projected value of 4 percent, it was significantly better than the figures under the previous policies (Central Statistics Office, 2011, p. 45). Figure 1: Agriculture and Non-Agriculture GDP Growth Rate in India in the Last DecadeAdvertising We will write a custom essay sample on The Indian Agriculture Sector specifically for you for only $16.05 $11/page Learn More Source: (Central Statistics Office, 2011) Before the introduction of the 11 th five-year plan, the share of acreage of agricultural lands decreased by approximately 20 million hectares. Similarly, the area under food grains shrank by 10 percent. The lowest production was recorded in 2008. However, the introduction of new technologies under the 11th five-year plan led to 80 percent increase in acreage of agricultural lands. The production of rice, wheat and maize increased significantly, followed by pulses on the second place. Under the 11th five-year plan, food grain output increased by 2.3 percent (Central Statistics Office, 2011, p. 45). Generally, Indian agribusiness is characterized by diminutive and divided area holdings. There are around 130 million active holdings in the country. On average, each active holding possesses approximately 1.2 hectares. Less than 1 percent own more than 10 hectares (Sharma, 2011, p. 6). Before the introduction of the 11th five-year plan, the overall productivity among the smallholder producers was exceedingly low. Their p articipation in the market was poor because of such reasons as high transaction costs, low yields, inadequate information and small market consumption. In addition, increased land fragmentation led to big losses on farmlands. As a result, many farmers opted to lease their lands or seek gainful employment outside the agricultural sector (IBEF, 2013, p. 5). The introduction of the 11th five-year plan brought some positive results. The 11th five-year plan supported the formation of cooperatives and self-help groups. The cooperatives and self-help groups not only helped farmers to access credit facilities, but also to market their products. The government increased access to loan facilities by providing interest-free loans and subsidized inputs.Advertising Looking for essay on agriculture? Let's see if we can help you! Get your first paper with 15% OFF Learn More For this reason, many Indians went back to farming (IBEF, 2013, p. 6). By the end of 2012, cultivation areas had increased by 8 million hectares. The government also introduced other support programs through the 11th five-year plan, such as water for canal irrigation, power for groundwater pumping, retention price subsidy scheme for fertilizers, and access to the international market (IBEF, 2013, p. 7). According to the IBEF (2013, p. 7), the main objective of the 11th five-year plan was to increase the production of food grains by 20 million tons. The government allocated roughly 900 million U.S. dollars for the project. There are four main achievements of the 11th five-year plan for the first year according to the National Food Security Mission (NFSM). The first achievement was a 70 million tons to over 90 million tons increase of wheat production. The second achievement was a 90 million tons to over 110 million tons increase of rice production. The third achievement was an 80 mil lion tons to over 100 million tons increase of maize production. And the last was a 13 million tons to over 15 million tons increase of pulse production (IBEF, 2013, p. 7). Figure 2 below highlights the growth rate of land, labor and capital output based on the agricultural GDP index. Even though the productivity growth rate in the agricultural sector has always been low, averaging 2 percent per year, during the 11th five-year plan it reached 5 percent. This was the highest figure recorded in the country’s history. The closest was 3 percent, which was recorded in 1981. As a matter of fact, the Commission of Agricultural Costs and Prices (CACP) estimated the growth rate of real wages in the agricultural sector at 8 percent per annum during the period (Government of India, 2013, p. 9). Figure 2: Growth Rate of Land, Labor and Capital Output Source: (Government of India, 2013, p. 9) The introduction of the scientific elements, for instance, labor saving mechanization led to the rapid increase of private investment in the agricultural sector. This is attributed to the country’s rigid labor laws and the ever-increasing wages (Shiva, 2013, p. 2). Although mechanization helped farmers to deal with labor challenges, it caused a sharp decline in capital productivity. Even though moderated by gains from trade deals and debt cancellation, long-term investment in the agricultural sector may be unsustainable due to deteriorating capital productivity (Shiva, 2013, p. 3). The 12th five-year plan (2012-2017), which is basically a continuation of the 11th five-year plan also emphasizes increase of food grains production. The two plans (11th and 12th five-year plans) recognize the fact that self-sufficiency in food production can only be attained by increasing the production of staple foods. In India, food security is inextricably linked to food grains. Therefore, the debates on food shortages are concentrated on rice, wheat, maize and pulses (Sharma Dinesh, 201 1, p. 30). 12th five-year plan is also expected to produce high results and solve a lot of food problems in India. The 11th five-year plan helped substantially to make India a food sufficient country, despite the rapid growth of population. In other words, India is currently food secure due to the 11th five-year plan (IBEF, 2013, p. 9). Conclusion Agriculture in India is both a source of food and livelihood. In addition, the sector is very important to the country’s economy. However, the period between 1997 and 2007 was characterized by low agricultural productivity and high levels of food shortage. This forced the Indian government to spend a large amount of money on food import. On the other hand, the ratio of agricultural imports to the aggregate imports grew by approximately 6.6 percent in the last three decades regardless of the initiated key reforms in the agricultural sector. However, the reform programs were ineffective. This led to the introduction of the 11th five-y ear plan, which was aimed at making India a food-secure country through the production of food grains. The plan significantly helped reverse the situation. As a matter of fact, the 12th five-year plan, which runs up to 2017, is just a continuation of the 11th five-year plan. The 12th five-year plan also aims at increasing the production of food grains, which are staples in India. References Central Statistics Office 2011, Revised Estimates of Annual National Income 2010-11 and Quarterly Estimates of Gross Domestic Product, 2010-11, Central Statistics Office, New Delhi. Government of India 2010, Agricultural Statistics at a Glance 2010. Web. Government of India 2013, Twelfth Five Year Plan (2012-2017): Economic Sectors, Department of Economic Affairs, Ministry of Finance, New Delhi. IBEF 2013, The Indian Agriculture Sector: Investments, Growth and Prospects, India Brand Equity Foundation, New Delhi. Sharma, VP Dinesh, J 2011, High Value Agriculture in India: past Trends and Future P rospects. Web. Sharma, VP 2011, India’s Agricultural Development under the New Economic Regime: Policy Perspective and Strategy for the 12th Five Year Plan, Indian Institute of Management, Ahmedabad. Shiva, V 2013, Agricultural Sector in India. Web. Vaidyanathan, A 2010, Agriculture Growth in India: Role of Technology, Incentives and  Institutions, Oxford University Press, New York.

The Ethics Of Software Piracy Research Paper Example | Topics and Well Written Essays - 1500 words

The Ethics Of Software Piracy - Research Paper Example Introduction Software piracy is a process of the illegal replication of applications and software. Additionally, the software piracy is known as pessimistically influencing the users by raising prices as well as minimizing finances for exploration and advancements of upcoming inventions of software. At the present, software piracy has become a well known term and is getting augmented attention of software development firms. In view of the fact that majority of software is utilized with exclusive rights as well as created by other corporations can be used with some limitations (such as duration of software use, license period). In this scenario, software development businesses are implementing severe restrictions along with copyright rules and regulations against such types of the prohibited actions. However, all these measures are not enough. There is a dire need for more enhanced actions and methods for restricting such types of activities (Online Ethics Center for Engineering; BizO ffice). This paper presents a comprehensive analysis of software piracy as an unethical issue in IT field. This paper also outlines the typical reasons that people use to justify their piracy activities. Software Piracy The illegal duplication of computer software is known is software piracy. Though majority of computer users at present know that unauthorized utilization and replication of software is unlawful and unethical, but many of them demonstrate a general disrespect for the significance of considering software as precious intellectual possessions. In this regard, national copyright rules as well as regulations are used to secure the computer software. These rules define that users are not authorized to create a copy of particular software for some other cause than as an archival support without authorization of the copyright owner (archive support means data or information developed through those software such as docs files are developed by MS Word but we can make as many co pies of docs files and store them). On the other hand, the illegal replica of computer software can also be recognized as theft. In this regard, in 1990, the PC software business faced a loss of $2.4 billion in the US only as well as more than $10 billion globally, from some comprehensive approximations by the Software Publishers Association. In fact, computer software piracy is not same as copying other media that is recorded, like that compact disks as well as videotapes, for the reason that there is no deprivation in the value of the copy produced. Additionally, the computer business is the only business that allows the customer to become a developer’s assistant. In this scenario, customer plays an important role in the development of that software. A software application copied again and again will work accurately similar to the genuine. However, the actual software which took years to be built can be duplicated or copied in a fraction of seconds. Though software is costl y to build up, however some low cost Personal Computer can be employed to produce an inexpensive copy of the software (BizOffice; Kayne; Safe-Net). Therefore software piracy is considered as a most serious unethical issue and requires extensive attentions along with public awareness for protection of the intellectual property. Types of Software Piracy There are different types of

How Change Management Theories can be Utilize when Planning for Essay

How Change Management Theories can be Utilize when Planning for Incremental Change - Essay Example According to the report it is essential to know about Starbuck’s organizational structure before one can effectively examine how change management theories can be applied in the case of Starbucks when planning for an important incremental change. Since the use of a functional structure could make the company’s response to market and environmental change in a very slow phase, Starbucks is using a combined centralized and decentralized form of authority when managing organizational change.This study outlines that  Starbucks combined using centralized and decentralized form of authority in the sense that the company’s major decision-making power is highly controlled by Schultz. To ensure the quality service rendered by each of Starbuck’s baristas to its valued customers, a regional manager is usually assigned to manage the company’s store managers who are in-charge of managing the work quality and training of each Barista.  Because of the continuou s changes in the U.S. market, the CEO of Starbucks – Mr. Schultz exerted extra effort to communicate to the general public about its effort to improve its business performance particularly in the United States where the unemployment rate remains high and demand for retailed coffee is low. In order to win back the trust of its valued customers and maximize the ability of Starbucks to gain more revenues, Schuartz talks about the need to develop and implement new business strategies that could make the company optimize the use of its available resources effectively.

CORPORATE STRATEGY (INDIVIDUAL ACADEMIC REPORT) Essay

CORPORATE STRATEGY (INDIVIDUAL ACADEMIC REPORT) - Essay Example The strategy of any business observes an organisation from the viewpoint of their internal strengths and weaknesses and its opportunities and threats that are present in the business environment (James, 2004). Strategies are developed by the management by considering the business environment to gain competitive advantage from the current situation and look for the future growth and development that will benefit the organisation in the long run. There were many schools of thoughts that developed the basics of business strategy that guided the management to develop the strategies based upon these principles. The classical school of thought provided the strategy fundamentals that were based upon the managers’ ability and organisational hierarchy. The processual school of thought provided the fundamentals of business strategy that were based upon continuous development. The philosophy was that the strategy is a continuous process. The evolutionary school of thought provided the fundamentals of strategy that were based upon the concept of business environment (Harfiel, 2011). The business cycle compels the organisations to accept and amend their strategies as the market expands or contracts and any other changes takes place. The management directs the organisations in such business situation through mix business strategies and operational policies to earn revenues and market share along with meeting customers’ needs by means of efficient and effective business operations (Walden University, 2010). Operational strategy is important and organisations need to identify their operations to determine the strategies to gain success. Finding different solutions for operations of the company with different models will allow the management to access the benefit of progression in the business cycle through efficient operations (Walden University, 2010). Cadbury

Legal Aspects of International Business Assignment - 2

Legal Aspects of International Business - Assignment Example This relates to performing especially copyrighted music, plays or other literary works in public. Therefore, the copyrighted work cannot be exploited by another person for economic gains without permission from the author. It aims to safeguard the economic returns that are due to the author due to that work. Under section 102 of the U.S Copyright Act of 1976, the 7 categories of works eligible for copyright protection are literary works, Motion pictures and other audiovisual works, dramatic works, choreographic works and pantomimes, sound recordings, musical works together with the accompanying words and pictorial, sculptural and graphic works. Ann invention is a new creation either by manufacturing or composition that is unique in its aspects. It may be a new process, a new or better use of an existing material or process. Therefore, it can be a new technical or scientific idea. Inventions often arise from extensive research. They are protected through intellectual property

Economic Development Proposal Essay Example | Topics and Well Written Essays - 1750 words

Economic Development Proposal - Essay Example The M’Bochi lives in the northwest and majority of the Brazzaville’s skilled workers and civil servants are from this group. In addition to these tribal groups, the country also includes a small Pygmy population with approximately 12,000 Pygmies (Overlanding Africa.com). These tribal groups represent different levels of socio-economic development and constitute an economically, politically, and socially underdeveloped community. They are most vulnerable to various forms of economic exploitation, social stagnation, and political isolation. Hence, it is necessary to integrate these tribal groups with the rest of the community on a footing of equality so as to help them attain progressive advancement. This is an economic development proposal that envisages the overall development of the Congo communities in the long run. Congo: An Overview Before framing the development proposals, it is necessary to analyze various economical, social, political, and cultural aspects of the country in order to get a clear view of the current status of the country. The country possesses a potential mining sector and productive agricultural sector. Researches indicate that the Congo’s untapped deposits of raw minerals are expected to be worth over US$ 24 trillion. Although the Congo was the second largest industrialized country in Africa at the time of its independence, currently it is one of the poorest countries in the world. While analyzing the Congolese Economy, it seems that the country’s fiscal policies are weaker and this troublesome situation is identified to be the most potential challenge to the growth of the country. As per the findings of The Heritage Foundation, the country’s business freedom is 40.8% and trade freedom is 61.0%; hence this regulatory environment makes the cost of launching and running a business high in the Congo. Similarly, the country maintains an ineffective tax system although it sets high tax rates. Congo’s highest income tax rate is 50% while its top corporate tax rate is 36%. In addition, the country has low investment freedom of 20% and it also represents a low privatization rate (â€Å"The Heritage Foundation†). Evidently, corrupted bureaucracy has become the major impediment to productive investments in Congo. According to World Bank, the CIPA fiscal policy rating in Congo was 3.50 in 2008. Hence, the tribal council must specifically take into account the weaker investment status of the country as inefficient operations of the Congolese government hamper foreign investments. The Congolese government does not adopt a favorable approach towards entrepreneurs and is less likely to promote productive ventures. According to reports, â€Å"uncertain legal framework, corruption, inflation, and lack of openness in government economic policy and financial operations† have been threatening the sustainable economic development of the country (Asias and Azizet). Due to uncertain ty about economic outcomes, lack of infrastructure, and absence of government support, many foreign business firms have transplanted their operations from the country. According to the statistics, the literacy rate of the Congo was 67.2% as of 2001 data and the literate people constitute 80.9% males and 54.1% females. Three government ministries control the education system in the country and it is very similar to that of

Legal Aspects of International Business Assignment - 2

Legal Aspects of International Business - Assignment Example This relates to performing especially copyrighted music, plays or other literary works in public. Therefore, the copyrighted work cannot be exploited by another person for economic gains without permission from the author. It aims to safeguard the economic returns that are due to the author due to that work. Under section 102 of the U.S Copyright Act of 1976, the 7 categories of works eligible for copyright protection are literary works, Motion pictures and other audiovisual works, dramatic works, choreographic works and pantomimes, sound recordings, musical works together with the accompanying words and pictorial, sculptural and graphic works. Ann invention is a new creation either by manufacturing or composition that is unique in its aspects. It may be a new process, a new or better use of an existing material or process. Therefore, it can be a new technical or scientific idea. Inventions often arise from extensive research. They are protected through intellectual property

Marketing Fundamentals assignment (referral) 2 Essay

Marketing Fundamentals assignment (referral) 2 - Essay Example Hutchison Whampoa Limited is an international corporation having many diversified businesses including port operations, retail, property development and infrastructure, technology, and telecommunication operations. 3G Mobile Services is a mobile media company that operates from United Kingdom. The main businesses include communications, media and entertainment and information services (Hutchison 3G UK Limited, 2008). It is critical that target market for company's products and services is identified and analyzed. The target market where the company will operate and the customers to target pose significant insights into the demographics, market structure and other parameters. A proper research can provide credible results that can then be used to develop positioning and targeting strategies. Companies can access the market and capitalise on the endless opportunities only if these companies can understand the exact requirements of the target customers and modify their products and services accordingly. In addition to product and services development, the companies need to decide on the pricing of their products and services. The right price may spur the sales but too high or too low a price will definitely affect the company negatively. Pricing is a critical decision and hence can only be taken if exact market information is available. This decision has far reaching effects. Market is se Market is segmented based upon demographic factors like age, preferences, gender, and other factors related to potential customers; geographic factors like location, climate, population, etc; psychographic factors like attitude, lifestyle and values; and/ or behavioral factors like usage rate, brand loyalty, etc (Eztel Walker Stanton, 2003). Market Segmentation for 3G 3G has chosen United Kingdom as its primary target market based on its specific geographic factors like high population density, and relatively better law and order conditions, etc. This is also because of 3G's expertise and experience to operate in this region and the huge inroads that the company is able to create inside the big UK market for mobile communications. Being a mobile media company, it is critical for 3G to develop its products and services with specific focus on the UK's customer requirements. Based on the analysis carried out by 3G, the company identified various segments of mobile phone service market in UK. Some of these market segments that 3G identified during their market segmentation research are discussed in the following sections. With the advent of modern technology, only a small segment in the target market wants to use mobile phones for making and receiving phone calls only. They prefer various other features with their mobile phones. These factors are all based on the demographic, behavioral and psychographic factors that were considered by 3G during the research for market segmentation: Video Calls Many users (especially in the 15 - 40

Romanticism Movement Essay Example for Free

Romanticism Movement Essay Romanticism branched out of the age of humanism, and was an intellectual, literary, and mostly artistic movement that originated in Europe towards the end of the 18th century and at the beginning of the 19th century and was a revolt against the Neoclassicism which was popular in the previous centuries due to the Age of Enlightenment. The artistic movement rebelled against theoretical tradition. Many artists that participated in this movement drew inspiration from deep, emotional matters which they used as a foundation or starting point for many of their subjects and distinguished artistic styles. In shorter terms, the points that were emphasized in Romanticism were freedom, imagination, and of course emotion. Romanticism is therefore very much related to Realism in certain aspects. A German poet by the name of Friedrich Schlegel was credited for coining the term â€Å"romantic† which was used to describe literature in an â€Å"emotional matter in an imaginative form.† At the beginning of the 19th century, countries were experiencing, and going through many difficulties. Napoleon had ravaged many nations and had soaked their fields with much bloodshed. Europe however, was getting it the worst. The people living in Europe were dealing with crisis after crisis. Many were feeling lost, helpless, and generally miserable. There was absolutely no peace, and no order. It was most definitely a time for mourning and anguish. So at this point the Romanticism movement undoubtedly grew, as more people and artists focused on individualism, as opposed to life in society. Because many were individualists, they would obviously spend much time in the wilderness admiring nature then living in urban areas, thus nature was loved and worshipped by many romanticists. One can only imagine the various types of artwork that was produced because of this particular movement. There were more prominent figures or individuals that particularly stood out in the romantically artistic movement. One of these figures was a German Romantic landscape painter by the name of Caspar David Friedrich. He was born on September 5th 1774, and was known for his symbolic landscapes, and an overwhelming sense of loneliness in his paintings. His landscapes barely or rarely depicted sunlight, and rather they portrayed dense fog, mist or dawn. As he lost more friends and family to death, he would suffer depressive episodes. These episodes noticeably shifted the themes in his artwork, as he began to use graveyards, ruins, vultures and owls in many of his paintings, which symbolized and hinted at a looming, impending death. Friedrich is considered by many to be the â€Å"Edgar-Allen Poe† of art. Another pioneer of the Romantic movement was a influential French artist, painter, and lithographer know as Jean-Louis Andre Theodore Gericault. Initially, Gericault studied Neoclassicism at the Musee du Louvre but eventually found that his capacity to learn, or grow on this subject was lacking, so he left. Many of his paintings feature horses in them because he spent much time in the stables in Versailles studying the action and anatomy of horses. In is paintings he displayed graceful defeat, savagery, heroism, and of course animal magnificence. One of his most notable paintings is titled, â€Å"The Raft of the Medusa.† The painting reflected a French shipwreck which was called â€Å"Meduse,† of which its passengers were left to die by the ship’s captain. These however are just some of the distinguished artists that held a prominent role in the Romanticism movement. Though the American Revolution had taken place, and had their own Romanticism movement, France had been the hot zone when it came to this movement. France had been going through a revolution through out the time the movement was being advertised. As a matter of fact, the revolution seemed to be fueling the movement. This is evident in many pieces of Romantic literature, in which there are signs of effects caused by revolution. It is actually hinted that Romanticism in France was in fact the product of the effects of the revolution. The revolution inspired many Romantic writers, many of which were British, such as Percy Shelley, Lord Byron,William Wordsworth, Samuel Taylor Coleridge and many others, as they approved of the revolution and shared the same views regarding it. And though they all praised the revolution, they each had their own unique ideas regarding it, which can be studied or examined through their work. Furthermore, the movement had its own ideas in general about the overall revolution. When the revolt turned the entire nation in a new direction, many people used the freedom they had acquired to implement just laws to live and abide by, and they also had the freedom to think for themselves without having to be influenced by the society. Before the revolution, the work of artists, poets and writers chiefly dwelled on those who were high in social classes and religious leaderships. However that would soon change. Strengthened and encouraged by the revolution many writers and artists that had been holding in the will to express themselves were finally given the chance to under the new laws implemented by the population. Romanticism was a crucial movement during the French Revolution, as it helped many cope with the harsh lives they were living, and strike inspiration into the hearts of fellow Romantic pioneers. This movement also paved the way for Realism and as both discussed the depressive realities of life. â€Å"Some people call me sick and twisted. I feel that I’m neither; I am instead a Romantic.† -Kenzie Western Citations: http://www.goodreads.com/quotes/tag/romanticism http://www.uh.edu/engines/romanticism/introduction.html http://www.artchive.com/artchive/G/gericault.html http://www2.roguecc.edu/art/wpeterson/art206/romantic.html

Internal and external analysis of Walkers crisps

Internal and external analysis of Walkers crisps The first section of paper will introduce the background information of PepsiCo Inc. and then followed the company mission and vision. Then PepsiCo UK Ireland division is focused and further narrowed down to Walkers Crisp, the snack food product line of the division. The next section is the market situation analyses which identify the market size and growth in UK snack food industry followed by the external analysis conducted in the form of PESTLE. Subsequently, the internal analysis of Walkers Crisps and its competitor which consist of McCoys Crisps and Pringles is conducted to highlight the competitive advantage of Walkers Crisps. Last section covers the market segmentation; targeting and positioning of Walkers Crisps in UK with the recommendation on Walkers Crisps marketing strategy as well as its implications on the division illustrated in forecast budget. Table of content 1.0 Company Background 2 1.1Management Overview 2-3 1.2 Financial Situation 3 2.0 Mission Statement 4 2.1 Mission 4 2.2 Vision 4 2.3 Value 4 2.4 Goal 4 3.0 Market Situation 5 3.1 Market Size and Growth 5 3.2 Market Trends 5-6 3.3 External Environment Analysis 7-9 3.31 Political Environment 7 3.32 Economic Environment 7 3.32 Social Environment 7 3.34Technological Environment 7-8 3.35 Legal and Regulatory Environment 8 3.36 Natural Environment 9 3.4 SWOT Analysis of Walkers Crisps 10-11 3.5Competitors Situation (SWOT Analysis) 12-13 4.0 Marketing Segmentation, Targeting, Positioning 14-16 5.0 Marketing Objectives 17 6.0 Marketing Strategy 6.1 Product 18-19 6.2 Promotion 19-20 6.3 Price 20 6.4 Place 20 7.0 Assumptions 21 8.0 Forecast and Implication 22-23 Appendix 24-26 Bibliography 27-29 Company Background PepsiCo, Inc. is the world leader in convenient snacks, foods and beverages. The corporation is founded in 1995 by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of the two companies (PepsiCo Inc., 2010). Over the years, PepsiCo, Inc. continues to make effort to increase company portfolio by expanding market in different countries which resulted nearly 200 countries are selling products under the corporation. PepsiCo is now a listed company on the Dow Jones North America Sustainability Index and Dow Jones World Sustainability Index (PepsiCo Inc, 2010). 1.1 Management Overview Figure Business Units of PepsiCo As illustrated in Figure 1, the four main divisions of PepsiCo are PAF, PAB, PepsiCo Europe and PepsiCo Asia, Middle East Africa (AMEA). PepsiCo UK and Ireland (PUK) is classified as PepsiCo Europe division. Under the leadership of Richard Evans, President of PepsiCo UK Ireland, Walkers achieved its highest-ever market share and the brand was re-established as a British icon (PepsiCo UK Ireland). Walkers has been core brand of PUK and mainly manufactured in United Kingdom and Republic of Ireland. Walkers is also the UKs favourite crisps brand which owned by Frito-Lay which its current logo a derivative of the North American Lays logo. Currently, Walkers Crisps hold 47% share of the UK crisps market (Net Resources International, 2010). 1.2 Financial Situation In overall, PepsiCo grew 5 % in net revenue on a constant currency basis as compared to 2008 which was upset by the unfavourable economy condition. PepsiCo American Foods dominant 48% group net revenue. PepsiCo American Beverages and PepsiCo Europe fell 7.5% and 2.4% respectively. However, PepsiCo Asia, Middle East Africa (AMEA) grew 9% which increase the total net revenue of the group (PepsiCo, 2009). According to the annual report, PepsiCo Europe snack food volume in last year declined 1% as compared to 2008 with 6% growth. Walkers in the United Kingdom declined at a low-single-digit rate which is caused by macroeconomic challenges. Source: Annual Report 2009 2.0 Mission Statement 2.1 Mission The mission of PepsiCo is to be the worlds premier consumers product company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity (PepsiCo Inc., 2010). 2.2 Vision PepsiCos vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company (PepsiCo Inc., 2010). 2.3 Value PepsiCo stressed on the commitment of delivering sustained growth through empowered people acting responsibly and building trust (PepsiCo Inc, 2010). 2.4 Goals Non financial Goals 1. To reduce water consumption in global by 20 percent per unit of production by 2015. 2. To grow savoury snack and liquid refreshment beverage market share in the top 20 markets. 3. To develop a group of leaders who better understand how to work more cohesively at the global level in multidiscipline teams. Financial Goals 1. To improve brand equity scores for PepsiCos 19 billion-dollar brands in top 10 markets. 2. To grow savoury snack and liquid refreshment beverage market share in the top 20 markets. 3. To grow the companys nutrition businesses from $10 billion to $30 billion in the next decade. 3.0 Market Situation 3.1 Market Size and Growth According to Key Note, the UK snack foods market in terms of retail sales has a strong of 8.4% was seen between 2008 and 2009 as manufacturers passed on steep rises in commodity costs for items such as potatoes, sunflower oil and nuts. The total value of the market has increased by 12% between 2005 and 2009 to reach  £2.39bn. Potato snack gained 85% of UK snack foods market followed by other savoury snacks and snack nuts (MyCompanyPR, 2010). 3.2 Market Trend High demand in safety and healthy foods Consumers demand in safe and healthy snack food is an emerging trend. According to Report, there been a high proportion of consumers interested in natural and healthful food and drinks increases, so will sales of products with naturally nutritionally rich and quality calorie content. Manufacturers of snack foods reducing salt and fat content in their foods through the introduction of light and low-fat variants to respond to health issues. Emphasis has been placed on the use of more natural ingredients, as well as on baked, rather than fried goods (MyCompanyPR, 2010). The trend is more distinct when UK government has imposed restrictive food and drink nutritional labelling regulations as to control the obesity population in the country. Global media influence consumers choice Consumers buying behaviour change in a way of becoming active information seeker on the food nutritional and calorie content before purchase decision is made. The availability of Internet allows consumers have greater access to products information around the world. Thus, more and more snack manufacturers share their product nutritional label in their official websites for consumers references. Consumers embraced ethical product On the other hand, more people are inspired to buy food that has minimal impact on the environment. This shows that consumers product evaluation work more than just the tastiness or quality but take consideration of the food products packaging and manufacturing process. Therefore major marketers and retailers are increasingly tapping into this trend by offering more ethical products, upping their corporate responsibility efforts through energy-efficient green facilities and sustainable business practices, and increasing their associated cause-related marketing efforts (Packaged Facts, 2010). According to Mintels Global New Products Database (GNPD), in between 2005 and 2010 to date, there have been 17,208 food and drink products launched in Europe that make some claim towards being ethical. Between 2005 and 2009, Mintel identified a 963 per cent increase in product launches in the category, from 445 products in 2005 to 4,732 last year (Decision News Media SAS, 2010). Mintel comments that  the key shift in the focus of ethical products: from animal-friendly to  environment-friendly  products is a sustainable factor for many snack manufacturer in rebuilding brands. 3.3 External Environment Analysis 3.31 Political Environment UK practices the integration of three government departments on food labelling policy which are Food Standards Agency (FSA), Department for Environment, Food and Rural Affairs (Defra) and Department of Health. FSA has the responsibility for food safety aspect in nutritional labelling in Scotland, Wales and Northern Ireland. In England, Department of Health responsible for nutritional policy and Defra become responsible for country of origin labelling and various other types of food labelling not related to food safety, and food composition policies in England. 3.32 Economic Environment The economy of United Kingdom is in the recovery stage after having a severe recession in 2009. The GDP growth of UK in 2010 quarter two remain unrevised from the increase of 1.2% published last month (Office for National Statistics, 2010). Consumer disposable income is medium low as the household consumption expenditure rose slightly rose by 0.7% in latest quarter. A rise in world commodity prices for grocery product have indirectly increase food price. PepsiCo UK Walkers is in the disadvantage position due to an increase in operation cost and engage in price war to attract more market share. 3.33 Social Environment Obesity is the major health problem of the UK nations and healthy eating is one of the trends in food and drink sectors in UK. Consumers actively scrutinize the ingredients and nutritional labelling as a way to choose the right snack foods. PUK Walkers Brands respond to the change of consumer preference toward healthy snack by using Sun Seed oils to cook their crisps in order to reduce saturated fat content of the crisps. Walkers also provide a front-of-pack Guideline Daily Amount (GDA) label to inform consumers about the amount of energy and key nutrients provided in a portion of the product, and the contribution they make to the GDA for that nutrient (PepsiCo UK Ireland, 2010). 3.34 Technological Environment According to ITU, 82.5% of the population in UK are Internet user. Most popular sites visit overall among UK Web user are Google, YouTube and social network visits have climbed from about 10% of all UK site visits to 11.88% of the total (eMarketer Inc., 2009). PUK Walkers Crisps has adapted to the surfing trends and connect consumers through social network. Last year, Walkers Crisps launched a Do us a Flavour, Pick us a winner campaign which uses electronic vote via mobile,  Facebook  or email was successful to capture the heart of the nation inviting the public to create the next great flavour of Walkers Crisps (Enzo Annunziata, 2009). Year Users Population % Pop. Usage Source 2000 15,400,000 58,789,194 26.2 % ITU 2005 35,807,929 59,889,407 59.8 % Nielsen Net//Ratings 2007 38,512,837 60,363,602 63.8 % Nielsen//NR 2009 48,755,000 61,113,205 79.8 % Nielsen Online 2010 51,442,100 62,348,477 82.5 % ITU Source: http://www.internetworldstats.com/eu/uk.htm Besides snack manufacturers start to embrace green technology on their production. PUK adapted to the change by upgrading Walkers brands with eco- friendly packaging by using starch derived from potato peelings to make chips bag, thus helping save on costs by recycling potato by-products (TFTS Technology, 2010). 3.35 Legal Regulatory Environment UK government has been imposing restrictive regulatory pressure on food safety. The Food Safety Act 1990 is one of the main food laws in UK by preventing food business from rendering food injurious to healthy (Section 7) and selling to the purchasers prejudice any food which is not of the nature or substance or quality demanded by the purchaser (Section 14). Food companies that offence the Section 7 or 14 will be penalized with fine up to  £5,000 per offence or a prison sentence of up to six months (Food Standard Agency, 2010). The Food Hygiene (England) Regulations 2006 is the food hygiene rules for all food businesses, applying effective and proportionate controls throughout the food chain, from primary production to sale or supply to the food consumer (Food Standard Agency, 2010). 3.36 Natural Environment According to Report of Department of Food and Rural Affairs (DEFRA), UK environment is improving as the serious incidents affecting water, air and land are dropping from year 2002 to 2008. However, climate change like drought has a huge impact in food production. PepsiCo UK Ireland has taken initiative on reducing the carbon footprint in their manufacturing, distribution and packaging processes, and those of their suppliers. They switching to 100% British potatoes to lower food miles, reusing waste oil in biodiesel in their trucks as well as practice light-weighting of packaging. As a result they achieved a 7% reduction of Walkers carbon footprint between 2007 and 2009 (CIB, 2010). Source: http://www.defra.gov.uk/evidence/statistics/environment/inlwater/kf/iwkf11.htm 3.4 SWOT Analysis of PepsiCo UK (Walkers Brand) Strength UK market leader in crisps Experienced management teams and board of directors. Strong manufacturing and distribution system Provide a variety of crisps flavours using familiar and natural ingredients Strong financial support from PepsiCo Inc. Launch the first Carbon Reduction Label Weaknesses Walkers brands sales declined Inaccuracy in product nutritional labelling Commodity price is inconsistent. Opportunity Increasing consumption of snack Eating healthy snack is a trend High demand in environmental friendly processed food as in packaging Threat Snack viewed as unhealthy product Intense Competition Water stress and crop failure in region Volatile in foreign exchange rate Strength PepsiCo UKs (PUK) favour internally are its strengths of an experienced managements team and board of directors which give a clear direction of the selling strategy of Walkers Crisps. Besides, PUK and Walkers actively engage with carbon emissions reduction from its supply chain to packaging has scored the company a good reputation in the effort of preserving environments. Walkers brand uses healthy oil to fry or baked the crisps which suit consumers demand of healthy snack food. Walkers brand also gain competitive advantage of being the first product that launched Carbon Reduction label which other competitors could have takes time to imitate in future. Weakness The weakness of PUK is the sales volume of Walkers crisps is decreasing attribute to the consumers negative perception of snack food. Walkers brand crisps have been engage with a number of problem and complaint about inaccuracy in nutritional label. In particularly, Walkers claimed their flavour is suitable for Coeliacs but not entirely gluten free (contains barley malt). Once consumers find the product labelling is misleading, they would not repurchase the item as it indicated the product is unsafe to consume. Nevertheless, the increase in commodity prices due to the disruption of unfavourable climate imposes high production cost to the company. Opportunity and Threat Favourable external factors include the rising demands of snack, food processing technological breakthrough in packaging which addressing the consumers demand of environmental friendly product which start practising by competitors. Main threat of PUK is disruption of production due to adverse climate such as water stress will increase the crop failure. PUK Walkers crisps face intense competition from both direct and indirect competitors which would adversely affect its current market share in UK snack food industry. United Biscuit Ltd and Procter Gamble Company are the direct competitors of PUK whereas the indirect product competitors are Kraft Food, Nestle and Kellogg. 3.5 Competitors Brand Situation (SWOT Analysis) The main competitors of Walkers Crisps are McCoys Crisps and Pringles. The table below shows the SWOT analysis of these companies. Competitors Brands McCoys Crisps Pringles Manufacturer United Biscuit Ltd  [1]   The Procter Gamble Company Country of Origin United Kingdom United States Market Shares 29% 21% Strength Dominance the young male market e.g. Slogan: the original and best crisp designed specifically for men and their distinctive tastes.  [2]   Special flavours as compared to other e.g. curry flavours Consumers can control the proportion of salt and addictives in their snack Strong financial support from the group Wide manufacturing facilities Approach different group of consumers from children to adults Slogan: Once You Pop, The Fun Doesnt Stop! Unique canister packaging  [3]  and sealable lid Differentiation on crisps shape: a hyperbolic parabolic saddle shape Strong financial support form group Weakness Salty and Fattening Fail to approach female and children market Organisation less focus on the brand Inconsistency in campaign effort especially in social network. Higher price as compared to other normal potato product Opportunity Increasing consumption of snack High demand in environmental friendly processed food as in packaging  [4]   Demands for exotic flavours snack is still high Able to approach different group of consumers Produce new flavours Threat Market share widen by other non-potato snack product Market share widen by other non-potato snack Competitive snack market climate Addiction of product Engage in negative food issues: HVP Salmonella recalls  [5]   *the calculation of market share has included potato crisps, snack, and nuts. 4.0 Marketing Segmentation, Targeting and Positioning Segment base Children Youth Adults Demographic Age Income Occupation Family life cycle Below 12 Parents allowance Student Kids 13-24 Below 2000 Students, Part-timers Single, couples 25 44 Above 2000 Self-employed, Full-timers, Professional Single, couples, married Geographic Country Regions United Kingdom Scotland, North Ireland, Midlands Psychographic Social class Lifestyle Middle, High Leisure Middle, High Leisure, Fast-moving Low, Middle, High Fast-moving, convenient, less constraint Behavioural Usage rate User status Medium Regular Heavy Regular Medium Regular Crisps and savoury snack consumption by age group and gender Gender Age Group 2-10 11-18 19-34 35-49 50-64 Males Mean 19 22 18 19 16 Median 18 18 13 13 13 % consumers 79 87 56 37 22 Females Mean 20 23 17 13 13 Median 18 19 12 9 11 % consumers 86 84 53 45 26 Modified source: Low income diet and nutrition survey by food standard agency Percentage of crisps and savoury snack consumption according to country / region Gender Country / region England Scotland Wales North Central /Midlands South All England Men (%) 30 45 28 33 41 32 Females (%) 32 42 36 36 40 29 Modified source: Low income diet and nutrition survey by food standard agency Targeted groups The primary targeted is the youth which is from 13 year old to 24 year old. Low income diet and nutrition survey by Food Standard Agency reveal that 79% male and 86% female of this group consumed crisps and savoury snack. Older children and teens can be manipulated by the strong emotive messages in advertisements. The secondary targeted group is adult between the ages of 25 and 44. This group are medium snack consumers which has less budget constraints as compared to youth group. The frequent user of snack is working adult living in a fast moving lifestyle. Convenient snack become the instant meals for working adult who has less time on cooking their own meals. MarVariety of flavours Fatty Homogenous flavours Healthy Walker Crisps Pringles Chips McCoys Crisps Kettle Chips Doritos ket Positioning of Walkers Crisps Figure Perceptual map of Walker Crisps Walkers Crisps is benefited in the sense that positioned itself to be a healthy crisps which provides variety of flavours. Figure 2 shows that Walkers Crisps closest competitor is in house brand Doritos, and other competitors brands like Pringles Chips and Kettle Chips are far below its because consumers perceive them as fattening and homogenous in term of flavours. In term of crisps flavour, McCoys Crisps is the closest competitor of Walkers attributed to its uniqueness of crisps flavours which keep most innovative consumers buying on it. 5.0 Marketing Objectives (SMART) To increase the market share of Walkers Crisps in UK market. To increase the sales volume of Walker Baked by 30% from 2010 to 2012. Walkers to remove all artificial flavour enhancers, colours and preservatives, by 2012 (PUK Health Report). 50% of savoury snacks to be baked, or include positive nutrition*, by 2015. Increase availability of Walkers Baked by 25% by 2012 for consumers on-the-go. Trial marketing campaigns to transition consumers who have high per-capita consumption of savoury snacks to healthier alternatives, from 2010 (PUK Health Report). 6.0 Marketing Strategy 6.1 Product Strategy As discussed earlier in market situation analysis, consumers healthy eating demands are the key focus of PepsiCo UK in snack foods industry. PUK is recommended to remain focus its competitive advantage on producing healthful snack with healthy oil with eco-friendly packaging. Out of the five product extension under Walkers brands as shown in Table 1, PUK should undertake brand building of Walkers Baked because its contain less than 70% fat content which believe to meet consumers demand of healthy snack food. Table Walkers Brands Crisps Product Product Description Flavours Walkers Crisps Source: http://walkers.co.uk/?redirect=null#/our-range Potato crisps that cooked in Sun seed Oil which contained lower saturated fat. Ready salted, Cheese Onion, Prawn Cocktail, Salt Vinegar, Roast Chicken, Smoky Bacon, BBQ Rib, Steak Onion, Marmite, Tomato Ketchup, Pickled Onion, Worcester Sauce Walkers Light Source: http://walkers.co.uk/?redirect=null#/our-range/walkers-lights Potato crisps that is deliciously light, 33% less fat than ordinary crisps and under 115 calories. Cheese Onion, Sea Salt Cracked Black Pepper, Simply Salted, Sour Cream Chive Walkers Max Source: http://walkers.co.uk/?redirect=null#/our-range/walkers-max Deep ridge potato crisp, which gives more crunch and fuller flavour. Chargrilled Steak, Cheese Onion, Paprika, Cheeseburger Walkers Baked Source: http://www.walkers-baked.co.uk/ Crunchy potato crisp that oven baked twice and contained 70% less fat than other Walkers crisp. Mango Chilli, Cheese Onion, Bacon Cheddar, Sour Cream Chive, Ready Salted, Salt Vinegar Walkers Extra Crunchy Source: http://walkers.co.uk/?redirect=null#/our-range/walkers-extra-crunchy Potato crisp that sliced thicker, cooked little longer and crunchier than regular Walkers. Simply Salted, Salt Malt Vinegar, Cheddar Sour Cream, Sweet Chilli Chicken, Flame Grilled Steak http://www.scholieren.com/werkstukken/24548 6.2 Promotion Strategy Key promotion programs that PepsiCo UK is recommended is featuring in sponsorship of home event (treasure hunt), collaborative promotion with cinemas and social network advertising. Sponsorship of Walkers Baked Treasure Hunts PepsiCo UK will be sponsoring a charity event named Walkers Baked Treasure Hunt which participants are encouraged to have minimum purchase of two packages of Walkers Baked. The group will also donate 1% of the revenue in each purchases of Walkers Baked to the Carbon Trust Fund. The event is intended to promote the significant of human role on preserving the Earth by reducing the carbon emission. Besides, it could facilitate sales of Walkers Bakes and re-emphasize the environmental friendly brand image of Walkers. Collaborative promotion with cinema People tend to associated snack food with entertainments like watching movie. Therefore, PepsiCo UK should made strategic partnership with local cinemas like Cineplex, to enable the cinema to sells the Walkers brand crisps to the ongoing audiences. In addition, Cineplex can work closely with Walker Crisps through screening the brands commercial and collaborate with movies freebies giving away promotion. Social Network Advertising Walkers Baked Fan Page will be set up as an arena to connect fans about the product. By recruiting fan can increase the popularity of Walkers Baked and fans will be constantly updated with the incoming events like Walkers Baked Treasure Hunt and other seasonal promotions. Past events images will be uploaded to reconnect the existing fans. 6.3 Price Strategy Pricing of Walkers Baked vary according to place and size of the product. Pricing in petrol station and convenience store are fixed whereas the pricing of retail is varying depending on the special occasion (e.g. Easter Day) and competitors brand pricing. The price strategy of undertaken by Walker Baked includes psychological pricing which priced at  £1.99 instead of  £2 and competitors based pricing. 6.4 Place Strategy Walkers Baked crisps will be mass distributed in most of the shops in petrol kiosk such as Shell and BP. Walkers brands snack vending machine in entertainment parks such as bowling centre and cinema as a way to increase consumers exposure to the product. Besides, Walkers Baked crisps will be placed at the middle condola or shelve in hypermarket like Asda, Tesco and other convenient shops because consumers can pay more attention to products put at middle shelves as it is reach on hand easily. 7.0 Assumptions There will be no large fluctuation are made in the market. The company mitigates the exchange rate fluctuation through buying and selling forward in principal currencies of activity and aligning currency of cost with the currency of sales. The financial data of PepsiCo UK and Ireland is assumed to be included in operation review of PepsiCo Europe in PepsiCo Annual Report 2009. Sales and operating profit PepsiCo UK Ireland is assumed to be the net revenue and operating profit of PepsiCo Europe Division respectively. Operating expenses in year 2009 is assumed to be 7% of the total sales. 8.0 Forecast and Implication Forecast Budget of PepsiCo Europe Division from 2009 -2012 Year 2009 2010 2011 2012 $m $m $m $m Forecast Sales 6727 7000 7700 8470 Cost of Sales 5795 5950 6468 7030 Percent 86% 85% 84% 83% Operating Profit 932 1050 1232 1440 Percent 14% 15% 16% 17% Operating expenses 471 420 385 339 Percent 7% 6% 5% 4% Profit 461 630 847 1101 Percent 7% 9% 11% 13% With the stimulation of mar

An Investigation to Show the Effect of Temperature on Daphnia :: Papers

An Investigation to Show the Effect of Temperature on Daphnia Plan: I will submerge some daphnia contained in a test tube in water of differing temperatures and measure their subsequent heart rates. Hypothesis I think that the heart rate of the daphnia will increase up until around 40ËÅ ¡C at which point most of the daphnia's enzymes will have denatured and rate of metabolism will have stopped or decreased sufficiently to have stopped the daphnia's heart rate. Apparatus list Test tube Beaker Different temperatures of water Daphnia Pipette Stop clock Microscope Slide Safety Follow usual lab safety rules. There are no major safety considerations in this experiment as the daphnia aren't harmful and water above 40ËÅ ¡C will not be used. Method To determine if temperature does have an effect on the daphnia, I intend to carry out the following experiment. The experiment will involve measuring the cardiac activity of the daphnia at different temperatures, ranging from very cold (approx. 5 degrees Celsius) to quite warm (approx. 40 degrees Celsius). ÂÂ · A selection of similar sized/age Daphnia will be taken. ÂÂ · A variety of different temperatures of water will be set up, these temperatures will be kept constant whilst the daphnia are submersed in them. The temperatures will be set up by using ice to cool tap water down to lower temperatures and boiling water to heat it up. The temperature will be measured to within 0.1ÂÂ °C on a mercury thermometer to ensure accuracy. The temperatures will range from 10ÂÂ °C to approximately 40ÂÂ °C and it will be done at 5ÂÂ °C intervals. ÂÂ · The daphnia will be submersed in the water and left to equilibrate for 3 minutes, after this time one of the Daphnia will be removed and put onto a microscope slide, this will then be quickly put under the microscope. -1- ÂÂ · Under the microscope, the Daphnia will be observed for 20 seconds, this heart rate will be counted and recorded, this can the be

The History of Harlem - Cultural Epicenter of America’s Black community

Over a significant time frame, African Americans have been forced to endure numerous hardships – one of which being the negatives stigmas that unfairly generalize their people, culture and way of life. Therese stereotypes of a whole nationality label Blacks as, â€Å"superstitious, lazy, ignorant, dirty, unreliable, (and even) criminal,† (â€Å"Stereotypes†). Such generalizations are products of the public’s perception, which has been diluted by rooted historic and current prejudice as well as the media’s conveyance of a well-known African American cultural center: Harlem. Despite negative connotations associated with it, Harlem stands as a community that strives to flourish and maintain its strong cultural status. George Canada, the founder of the Harlem Children’s Zone, states, â€Å"People think kids are all violent, and they’re all out fighting and shooting. Most of our children want to grow up in a peaceful community where they c an live their lives and become successful adults† (â€Å"Your City†). Because this area has been subject to consistent historic change, its past is rocky, which accurately mirrors the struggle of the African American people. In order to achieve a better understanding of both the African American community and its cultural hub, it is essential to know the area’s unique cultural history. From Renaissance to riots; drugs wars, violence and poverty, Harlem’s history as the cultural epicenter of America’s Black community may shed some light on the evolution of its current culture, people and stereotypes. In the 1920s, Harlem, New York had reached a cultural peak; â€Å"it became the most famous and influential black American ghetto† (Weisbrot). With the migration of African Americans to the north, Harlem became heavily concentr... ...l P. "Chapter 9: Harlem Renaissance - A Brief Introduction." A Research and Reference Guide - An Ongoing Project. 2 Feb. 2008. PAL: Perspectives in American Literature. 13 Nov. 2008 . "Stereotypes of African Americans." Stereotypes of African Americans. June 2008. Wikipedia. 28 Nov. 2008 . Weisbrot, Robert. "Harlem." Encyclopedia of Urban America. 340-41. Ebooks. OhioLink. Cincinnati. 13 Nov. 2008 . "Your City, Your News." NY1. New York City. 13 Aug. 2008. Harlem Children Rally Against Gun Violence. 13 Aug. 2008. NY1. 20 Nov. 2008 .

Eureka Forbes Case

EUREKA FORBES (The Direct Marketing Pioneer) The case examines the strategies adopted (over the years) by leading consumer appliances company Eureka Forbes in India. The case explores how the company built up the vacuum cleaner and water/air purifier markets in India from scratch through its direct marketing efforts. The various initiatives to ensure good customer service and enhance customer satisfaction are examined in detail. The case also discusses the company's attempt to enter the bottled water business, its decision to increase the thrust on the retail business, and the problems between its owners, Forbes Gokak Ltd. and Electrolux. Discussion Questions ANS1:- The different marketing strategies adopted by Eureka Forbes to popularize vacuum cleaners and water purifiers in the Indian market are as follows: * Followed tried ; tested direct selling route. Direct Marketing is a method which helps to create a direct connection with the potential consumer to obtain an immediate response and cultivate lasting consumer relationship. * Eurochamp ‘the friendly man from Eureka Forbes’. * Advertising campaigns featuring actors from Hindi TV serials. * Customer care network including CRC ; 4000 sales personnel for after sales services. * Annual Maintenance Contract Operation Red Zone * Mobile service van facility * Water labs * Euroclean home contest * Gift a Smile scheme * Exchange offer at a discounted price for water purifier * Service call back within 48 hours with the help of pagers. * 24 hour – 365 days virtual call center. * B2E strategy. * Online model to interact with the customers over the intern et. * Ad campaign featuring maidservant using the vacuum cleaner. However Direct Marketing Consumer cannot touch and feel the products before buying. The scope of expansion is limited in this kind of marketing. It has higher per person cost than other form of advertising. There is great scope for misleading and deceiving customers by dishonest businessmen. It may cause irritation to the consumer through unwanted mail and spam. ANS2:- The main reason behind decision to increase the share of dealer sales in its revenues is to focus more on the retailing business by making it products available in retail outlets through its dealer network. Company also wants to create push demand through these dealer networks. No, I don’t think company can hamper its direct marketing expertise by introducing bottled water . It was a move only to strengthen the core products by capitalizing on their brand image. The company wanted to position itself as one- stop shop for products related to providing pure water. On the other hand reach of direct dales was limited to only the top end of the market. ANS3:- EF tried to change the advertising strategy for its vacuum cleaners in late 1999 to increase the growth of VC market which was stagnant due to lack of product usage at homes and to establish the fact that VCs were easy to use and that even maidservants could be trusted with the product. Following environmental initiatives were taken by EF to boost its image of environment- friendly and hygiene – oriented company. Establishment of Eureka Forbes Institute of Environment. * Daily measurement of air pollution in 8 metro cities in association with NDTV ; Star News. * Free pollution control camps in 10 metro cities on World Environment Day in association with National Geographic ; the UNICEF. ANS4:- Yes EF will be able to hold on to its leadership status after the departure of Electrolux be cause Swedish partner never had management control of the company and its involvement was more related to technical inputs. Technology was not a big issue for EF because it keeps changing very frequently and its not a competitive advantage anymore. None of players in the market had been able to break EF’s hold on the VC ; WP market because of its * Unique direct selling approach. * Innovative marketing strategies * Ability to maintain a good relation with their consumers. * Dedicated customer care network for post sales services. * The hard work of all Euro champs. * Creation of push ; pull demand. * Environmental activities. * 24 hour 365 day virtual call center. * Free demonstration of product at customer’s place. —————————————————————————————

Military insurgents

This short summary will be a brief synopsis covering the issues America faces â€Å"fighting modern insurgents†. This paper will be based on Information gathered from three videos created by Dry. Martin Catalan. The First being â€Å"The Iran Threat†. This lecture give Its listeners a glimpse of what methods and strategies the Iranian government has been trying to employ against the US and Its allies. The lecture describes In detail the various threats that the united States and its allies (particularly Israel) face. The first threat covered by Dry. Citation is the threat of a clear weapon.Although Iran is a sovereign state it has been a long time concern of the US that if able to develop any type of significant nuclear technology (weapons grade or otherwise) it may fall in the hands of state sanctioned (The Iranian state) terrorist. Iran has employed tactics such as trying to kill a Saudi diplomat and bomb a Saudi embassy in the US with the help of an Iranian American. This event shows the reach that the Iranian state sanctioned terrorism and the danger it poses even on us soil. The second lecture Is titled â€Å"The Non-State Solider In History†. Dry.Catalan tells his students from the onset of this lecture that the â€Å"Non-State Solider† Is not at all a conventional solider or army or even the unrecognized Molotov- cocktail throwing rioter. They are Insurgents or guerilla groups who specialize In unconventional warfare. He explains to us that these groups are without an allegiance to a state but are often times funded by states such as Iran. These groups tend to fight using the terrain and other factors as an advantage. They try to avoid major clashes with conventional armies that are larger and better equipped.They use civilians to both strengthen their numbers and to use as a sort of bargaining chip against the worlds government. The current cancer that the US and its allies face called ISIS is this type of group. The third le cture covered was entitled â€Å"A sectarian Spring: The Continuing Struggles In Bahrain. † In this lecture Dry. Catalan covers the uprising in Bahrain that started In 2011 and continues even today. He covered the tactics that the Insurgents use In order accomplish their particular goals. He also covered the various crude weapons that these groups employ.These types of insurgences are polar opposites to the two previous mentioned groups in this paper. Although organized this type of group has far less resources and an under prepared sporadic â€Å"army† or following. At its core though, there is a thinking person or group of people who use the beliefs, conviction, and emotions of the people to immobile them dodo their (the leaders) bidding. Ferguson Missouri is an example of this type of scenario. In conclusion these are great lectures that contain a wealth of information and explains the regarded topics fully.Military insurgents By leaflets â€Å"fighting modern insu rgents†. This paper will be based on information gathered from three videos created by Dry. Martin Citation. The First being â€Å"The Iran Threat†. This lecture give its listeners a glimpse of what methods and strategies the Iranian government has been trying to employ against the US and its allies. The lecture describes in detail the various threats that the United States and its allies The second lecture is titled â€Å"The Non-State Solider in History'. Dry.Citation tells his dents from the onset of this lecture that the â€Å"Non-State Solider† is not at all a rioter. They are insurgents or guerilla groups who specialize in unconventional Struggles in Bahrain. † In this lecture Dry. Citation covers the uprising in Bahrain that started in 2011 and continues even today. He covered the tactics that the insurgents use in order accomplish their particular goals. He also covered the various crude group has far less resources and an under prepared sporadic à ¢â‚¬Å"army' or following. At conviction, and emotions of the people to immobile them to do their (the leaders)